You might wonder why someone would wish to invest thousands of bucks in buying domain names when one can be bought for as less as 10 dollars. Actually, buying a premium domain can be very valuable for you regardless of whether or not you have a successful business. Premium quality domain names are regarded as extremely valuable from the monetary point of view, as it can fetch a lot of money when you want to sell it in future. When you wish to purchase brandable domains, go for a premium one as you will get plenty of advantages for your investment.
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Instant Brand Recognition
If domain names can be spelled easily and are easy to remember, they can be very useful for brands. With domain names like homerenovation.com, gardeningtoolcompany.com or pdfreaders.org, customers can easily understand the type of stuffs they can get. It is the domain name which creates the value by making a direct point with customers. This can save a lot of money for brands and they do not have to invest a lot of time and money in branding their domain names to form an impression about their products and services in the mind of users.
With premium SEO domains, rankings on search engines can easily be impacted and higher ranks can be achieved in the SERPs. Although the Google Exact Match Domain (EMD) algorithm reduces SEO benefits to any domain which is keyword-rich, there are still some major advantages to be gained with them. These domains can create a sense of authority and reliability and improve the link location as well as reach for a website.
Visitors can get a sense of reliability with authority domains, and feel them to be authority in their domain. For instance, users will be inclined to depend more strongly on a gardening tool business with a website like gardeningtoolcompany.com. The trust that they earn is mainly due to the reason that shoppers today know that exact match domain names are rare and expensive. This sense of authority and trust has a direct impact on the purchase decisions of customers, thus leading to a greater conversion rate.
Palpable marketing advantages
For all kinds of offline advertising such as TV, print and out-of-home ads, a premium domain name stands as perfect. Given that premium domains are short and can easily be recalled, marketing strategies which make use of high trust flow domains enjoy a more successful visitor count. Customers can bookmark or even memorize URLs and visit them at any time they need.
Direct visitor traffic
Based on the quality and the vertical, some of the premium authority domain names draw many visitors due to direct access after typing the query on the search bar or URL bar. Many people have a habit of just typing up the full domain name in their URL bar in order to search for items. This is actually an easier and faster way to look up when compared to making search engine queries. This results in fast traffic flow from type-up, and the level of conversion is higher in this case.