Being a small business owner means you have to wear multiple hats, and often attend to various problems in your enterprise all alone. The first problem is to give your business the push it needs, and transform it into a brand – a recognizable business with instant recall. One of the best ways to do this is to focus on the types of domains you are buying for your business. The right ones can indeed make a world of good to your biz and make it a veritable brand.
Go for authority domains
When you buy authority domains, you can never go wrong. These are known to be authorities in the field, and have a lot of value when it comes to how search engines view them. Many of these enjoy higher PR (Page Rank) and can easily get higher ranks on the search engine results pages (SERPs). You do not have to slog it hard to make your simple, non-authority domain get to the top of the SERPs. More than half the work is already done for you.
Choose brand-able domains
These are domains which can immediately be turned into brand names. For example, if you are selling baby food products - choosing brandable domains such as babyfoodproducts.org or babyfoodstuffs.com can be very useful. One look at your domain name and visitors can immediately understand what your website is all about. This is one of the easiest ways to let customers know about your brand offerings. 9 out 10 times, interested customers will click on your domain name that appears on the SERPs due to relevant search engine queries.
Look for aged domains
Another excellent way to boost the prospects for your web property is to look for aged domains for sale. Domains that gather dust over a long time on the internet are also seen as trustable. This is similar to how customers view a brick and mortar company which has been around for a long time. Aged domains with names similar to what your business offers can give your enterprise a cool push. Or you may even tweak your business name to match the domain name, whichever is possible and preferable.
Go for SEO-domains
SEO domains can be exact match domains or domains having one or more keywords related to your business. As the name suggests, these are optimized for the search engines and can rank high once users make search engine queries with one or more keywords present in the domain. The Exact Match domain algorithm from Google has removed many of the benefits that were acquired by keyword stuffed domain names at one time. Even then, search engine optimized domains are a profitable way to give your small business a major push. There is instant understanding and recall for visitors.
It is not easy to get SEO domains, and you have to invest some time in the process. Look for a high quality domain name reseller which has been around for some time and is known to be trustable among consumers.
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